White Sox news, Minor Leagues updates and more

December 10, 2011

2012 White Sox slogan

Filed under: Chicago White Sox — The Wizard @ December 10, 2011 6:35 pm

Mark Gonzales:

[Brooks] Boyer said he has a 2012 slogan in mind but wouldn’t reveal it. Past Sox crusades have ranged from “The Kids Can Play” in the 2000 division title season to “All In” last season, when the team fell way short of expectations.

All Out?

December 9, 2010

New White Sox ad campaign: We’re all in

Filed under: Chicago White Sox — The Wizard @ December 9, 2010 12:33 pm

November 3, 2010

A slam ties it

Filed under: Chicago White Sox — The Wizard @ November 3, 2010 1:35 pm
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Farmio is back:

Ed Farmer and Darrin Jackson also had their agreements extended as the radio voices of the White Sox. Farmer enters his 20th full season on the White Sox Radio Network and sixth handling play-by-play duties, while Jackson, the one-time White Sox outfielder, enters his 12th season as a White Sox broadcaster. The 2011 campaign marks his third in the radio booth with Farmer. 

Ken “Hawk” Harrelson and Steven Stone also return for their third year together on the television broadcasts. Harrelson marks his 21st consecutive season as the voice of the White Sox, while Stone begins his fourth.

and the Sox get a radio HD channel as part of their new radio agreement with WSCR:

The new multiyear broadcast agreement between the White Sox and WSCR 670 The Score, announced on Wednesday morning, comes with an option. … As part of this new agreement, the White Sox will launch a HD channel on 104.3-3. According to club vice president and chief marketing officer Brooks Boyer, the new channel will focus on White Sox programming and Bulls programming, factoring in chairman Jerry Reinsdorf’s two teams, as well as the business of sports, with content created exclusively by the club. … 

May 25, 2010

Will the White Sox get an FM outlet for the next season?

Filed under: Chicago White Sox — The Wizard @ May 25, 2010 3:19 am
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Negotiations are under way to determine which Chicago radio station will air Chicago White Sox games — probably for at least the next five years. The incumbent station, sports-talk WSCR-AM (670) has had the White Sox for the past five years and is interested in keeping them when the current radio broadcast contract expires at the end of 2010 baseball season.

But it looks as if the White Sox and owner Jerry Reinsdorf might want something more than just another five years with an AM radio outlet. “The incumbent certainly has the ability to keep the business, but I don’t know if that will be the case,” said Brooks Boyer, the White Sox marketing honcho who is heading up negotiations. “We are looking at all of our options, and this is far from a handshake deal,” added Boyer. …

February 13, 2010

Sox have talked with Toronto about Scott Downs and San Diego about Heath Bell

Bruce Levine:

Williams is still looking for another solid bullpen pitcher. Major League Baseball sources told me the White Sox have talked to the Toronto Blue Jays about the left-handed relief pitcher Scott Downs, who if acquired, would be an upgrade as the second left-hander in the Chicago Bullpen. The Sox have also asked about Padres closer Heath Bell. San Diego officials insist that Bell will not be traded at the beginning of the season, the likelihood is that by the time the trading deadline approaches july 31, that bell will be dealt. The same scenario exists for Padres first baseman Adrian Gonzalez. …

Levine also hears that “the White Sox payroll is maxed out at $104 million for 2010.” Other stuff talked are the Johnny Damon rumors, Kenny’s #1 worry for 2010 being Carlos Quentin, and talking the marketing dept. (Brooks Boyer) before making a trade.

And here’s a link to the podcast of the interview with Kenny (12:29).

Stats: Downs, Bell.

Both Downs and Bell are on the last year of their contracts and are making $4 million. Bell would be too expensive to get, and Downs would be bad allocation of money. Bad? Yes, why not use that money to go after a DH?

February 5, 2010

Brooks Boyer promises more grinderish commercials

Filed under: Chicago White Sox — The Wizard @ February 5, 2010 7:20 pm
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Merkin has a long Q & A with Brooks Boyer. Here’s what Boyer had to say on this year’s commercials:

I think this year’s commercials, if they go off the way we want them to go off, are a little more grinderish. Because you are going with a tagline of “It’s Black or White,” all based on the honesty of the team and a work ethic, I don’t think they are going to be as funny as they were. I think they are going to be cool, but we have some viral things planned that we think have a chance to be funny and engaging and so truthful.

It’s kind of, “Life isn’t always black and white, but our baseball is.” Playing on something like that is going to make it engaging.

and on the budget/payroll:

… Hopefully, we get a little bit better weather in April and May, and hopefully we have a little bit better team in September than we did last year. That certainly carries a lot of weight. How we budgeted, we feel very confident, as we sit here right now, we feel confident we will be able to support a payroll that’s north of $100 million.

There’s a lot more on the link.

January 20, 2010

Season-tickets renewals strong

Filed under: Chicago White Sox — The Wizard @ January 20, 2010 10:12 pm


The formula of projected revenues minus projected expenses equaling player payroll is apparently working well for the White Sox this offseason.

Despite a slight increase in prices, season-ticket renewals are “strong” and projections are ahead of what the Sox anticipated at this point, vice president/chief marketing officer Brooks Boyer said Wednesday.

The result is that the Sox have 22 players signed for about $104.025 million for 2010. Even with $5.25 million coming from the Los Angeles Dodgers and Kansas City Royals in trades, the Sox’s cash obligations to players will exceed $100 million with the resources to add another seasoned player if needed. …

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