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UPDATE: Reifert has more:
The newest White Sox television commercial, “Moments,” was created by a duo of native Chicagoans and lifelong White Sox fans Matt Dahl and Derek Smith. The spot was selected by the White Sox as one of four winning submissions, from nearly 300 spots, for the team’s 2012 advertising campaign.
Fans were asked to create 30-second TV spots supporting the White Sox campaign, “White Sox Baseball. Appreciate the Game.” These commercials were submitted through Poptent, an online community of thousands of creative video producers looking to have their ideas and work adopted by major brands and high-profile organizations.
The three remaining chosen submissions will be announced later this spring, after the much-anticipated home opener vs. Detroit on Friday, April 13.
Dahl and Smith, along with the creators of the three other selected spots, will each receive $7,500 for their efforts.