White Sox news, Minor Leagues updates and more

December 10, 2009

Sox interested in expanding their reach to the Japanese market?

Filed under: Chicago White Sox — The Wizard @ December 10, 2009 2:35 am
Tags: ,

Greenberg:

At least one reporter wondered if Williams’ friendliness with a large group of unfamiliar reporters hinted at his willingness to sign Matsui, who claims, according to Japanese reporters, that his left knee has been checked out and is healthy enough to play the outfield as well as DH, and the team’s fiscal desire to appeal to the Japanese market, where Matsui is beloved.

“It would be lots and lots of money,” said Naoko Sato, a Chicago-based reporter for Nikkan Sports News. “Mucho dinero.”

What she’s referring to are the marketing and advertising opportunities available when your games are broadcast in Japan. Matsui is one of the most popular players in Japan and his games get major air time. If “Godzilla” signed with the White Sox, the marketing opportunities would pay for a good portion of his annual contract.

Given that the White Sox were worried last season about the upcoming cessation of several big advertising deals, expanding the Sox’s reach to Japan would seem like a no-brainer.

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