White Sox news, Minor Leagues updates and more

April 2, 2012

A series of moments [UPDATE]

Filed under: Chicago White Sox — The Wizard @ April 2, 2012 10:30 pm
Tags:


http://chicago.whitesox.mlb.com/video/play.jsp?content_id=20348885&c_id=cws

“Moments” television commercial was selected by the White Sox as one of four winning submissions for the team’s 2012 advertising campaign

UPDATE: Reifert has more:

The newest White Sox television commercial, “Moments,” was created by a duo of native Chicagoans and lifelong White Sox fans Matt Dahl and Derek Smith.  The spot was selected by the White Sox as one of four winning submissions, from nearly 300 spots, for the team’s 2012 advertising campaign.

Fans were asked to create 30-second TV spots supporting the White Sox campaign, “White Sox Baseball. Appreciate the Game.”  These commercials were submitted through Poptent, an online community of thousands of creative video producers looking to have their ideas and work adopted by major brands and high-profile organizations.

The three remaining chosen submissions will be announced later this spring, after the much-anticipated home opener vs. Detroit on Friday, April 13.

Dahl and Smith, along with the creators of the three other selected spots, will each receive $7,500 for their efforts.

And here’s the press release.

March 7, 2012

A couple new 2012 Sox ads

Filed under: Chicago White Sox — The Wizard @ March 7, 2012 8:30 pm
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Robin Ventura’s Opening Day starts early:

Robin Ventura wants to teach his team the right way:

March 24, 2011

A.J. Pierzynski, Matt Thornton, and Chris Sale, are ‘all in’ [UPDATE]

Filed under: Chicago White Sox — The Wizard @ March 24, 2011 11:30 pm
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http://chicago.whitesox.mlb.com/video/play.jsp?content_id=13260195&topic_id=16598450&c_id=cws (0:30)

UPDATE: Here’s the ‘Behind the scenes’ video (1:42).

February 9, 2011

2011 White Sox ‘All In’ commercial (video)

Filed under: Chicago White Sox — The Wizard @ February 9, 2011 3:30 pm
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Video (click picture or link on the bottom of the picture):


http://chicago.whitesox.mlb.com/video/play.jsp?content_id=13108869&c_id=cws (0:30)

BTW, here’s the ‘Behind the Scenes’ video (2:21).

February 4, 2011

No commercials for Gordon Beckham this year (video)

Filed under: Chicago White Sox — The Wizard @ February 4, 2011 10:45 pm
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Merkin @ CWS:

“This year, I’m going to make my money on the field, not off the field,” Beckham said during a Thursday phone interview with MLB.com. “I’ve been offered a couple of different opportunities, but I’ve declined them, respectfully.”

BTW, here are Beckham’s Giordano’s spots:

http://www.youtube.com/watch?v=H8NqvQL8GrI (0:31)

http://www.youtube.com/watch?v=ECm73kbVvuM (0:16)

http://www.youtube.com/watch?v=pdjTRMWO-FI (0:31)

April 5, 2010

New White Sox commercials: ‘Teamwork’ and ‘Hustle’ (video)

Filed under: Chicago White Sox — The Wizard @ April 5, 2010 2:49 pm
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2.  White Sox Hustle: White Sox Hustle, it’s Black and White (0:30)

White Sox Hustle: White Sox Hustle, it’s Black and White (0:15)

And the ‘Prepare’ spot from February:

White Sox: Prepare 30
Somewhere far away from the cold of winter, the Chicago White Sox are preparing for the upcoming 2010 season.

White Sox: Prepare 15
Somewhere far away from the cold of winter, the Chicago White Sox are preparing for the upcoming 2010 season.

March 29, 2010

‘First Base’ commercial [UPDATE]

Filed under: Chicago White Sox — The Wizard @ March 29, 2010 10:22 am
Tags: , , , ,

Lazare:

“First Base,” one of the new spots debuting this week, is an homage to something most baseball fans probably don’t give much thought to — the first base bag. The voiceover theatrically reminds us there are only 30 of them in Major League baseball as the camera pans down a white line to finally reveal the bag itself in all its understated glory. Then we see a slow-motion image of White Sox left fielder Juan Pierre running toward first base as the voiceover announcer tells us, “You either sprint to first or jog back to the bus.” This spot ends with the tag “White Sox Hustle: It’s Black and White.” …

UPDATE: Video of the new commercials.

February 17, 2010

Sox begin “It’s Black and White” marketing campaign (video)

Filed under: Chicago White Sox — The Wizard @ February 17, 2010 1:17 pm
Tags: ,

Here’s the first spot (31 seconds):

http://chicago.whitesox.mlb.com/media/video.jsp?content_id=7169203

and the 15 second version

http://chicago.whitesox.mlb.com/media/video.jsp?content_id=7169205

BTW, here’s Jim’s alternate version (31 seconds).

February 5, 2010

Brooks Boyer promises more grinderish commercials

Filed under: Chicago White Sox — The Wizard @ February 5, 2010 7:20 pm
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Merkin has a long Q & A with Brooks Boyer. Here’s what Boyer had to say on this year’s commercials:

I think this year’s commercials, if they go off the way we want them to go off, are a little more grinderish. Because you are going with a tagline of “It’s Black or White,” all based on the honesty of the team and a work ethic, I don’t think they are going to be as funny as they were. I think they are going to be cool, but we have some viral things planned that we think have a chance to be funny and engaging and so truthful.

It’s kind of, “Life isn’t always black and white, but our baseball is.” Playing on something like that is going to make it engaging.

and on the budget/payroll:

… Hopefully, we get a little bit better weather in April and May, and hopefully we have a little bit better team in September than we did last year. That certainly carries a lot of weight. How we budgeted, we feel very confident, as we sit here right now, we feel confident we will be able to support a payroll that’s north of $100 million.

There’s a lot more on the link.

February 4, 2010

“White Sox baseball: It’s black and white.”

Filed under: Chicago White Sox — The Wizard @ February 4, 2010 11:52 am
Tags:

…will be the tagline of the 2010 advertising:

The new campaign will carry the tagline “White Sox baseball: It’s black and white.” The theme is intended to suggest there are no gray areas at the White Sox, particularly when it comes to winning and losing.

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