White Sox attendance down 4%, Minnesota up 36%. MLB revenues up.

Maury Brown (BoB) @ FG:

Team	# Gms	2009 Attend	2009 Avg	# Gms	2010 Attend	2010 Avg	Diff	Dif Per Gm	% (+/-)
Twins	81	2,362,149	29,162	81	3,223,640	39,798	861,491	10,636	36.47%
White Sox	81	2,284,163	28,200	81	2,194,378	27,091	-89,785	-1,108	-3.93%
Tigers	81	2,567,192	31,694	81	2,461,237	30,386	-105,955	-1,308	-4.13%
Royals	81	1,799,686	22,218	81	1,615,327	19,942	-184,359	-2,276	-10.24%
Indians	81	1,766,242	21,805	81	1,391,644	17,181	-374,598	-4,625	-21.21%

However, MLB is projected to pull in a record $7 billion in revenues:

Major League Baseball is projecting gross revenues of $7 billion for 2010, continuing a run of record-breaking years, and bucking the chilly economy. … In 2009, final revenues were $6.6 billion up from $6.5 billion in 2008. The increase from 2009 to the projected 2010 figure is a remarkable 6.06 percent increase, an incredible jump in an economy that continues to run chilly.

How were the increases reached? Sources at Major League Baseball say one big component is local television deals that have annual escalators. The other is for expiring TV deals in the very competitive market where regional sports networks (RSNs) are clamoring for more live content, there are significant increases.

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