Negotiations are under way to determine which Chicago radio station will air Chicago White Sox games — probably for at least the next five years. The incumbent station, sports-talk WSCR-AM (670) has had the White Sox for the past five years and is interested in keeping them when the current radio broadcast contract expires at the end of 2010 baseball season.
But it looks as if the White Sox and owner Jerry Reinsdorf might want something more than just another five years with an AM radio outlet. “The incumbent certainly has the ability to keep the business, but I don’t know if that will be the case,” said Brooks Boyer, the White Sox marketing honcho who is heading up negotiations. “We are looking at all of our options, and this is far from a handshake deal,” added Boyer. …
May 25, 2010
Will the White Sox get an FM outlet for the next season?
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