“First Base,” one of the new spots debuting this week, is an homage to something most baseball fans probably don’t give much thought to — the first base bag. The voiceover theatrically reminds us there are only 30 of them in Major League baseball as the camera pans down a white line to finally reveal the bag itself in all its understated glory. Then we see a slow-motion image of White Sox left fielder Juan Pierre running toward first base as the voiceover announcer tells us, “You either sprint to first or jog back to the bus.” This spot ends with the tag “White Sox Hustle: It’s Black and White.” …
UPDATE: Video of the new commercials.
