Mark Gonzales looks at the Sox financial picture:
“We follow the traditional business model,” said Boyer, the Sox’s vice president/chief marketing officer. “Projected revenues minor projected expenses equal the player payroll.” Boyer admits the Sox were “sitting on more inventory than anticipated” until Mark Buehrle’s perfect game July 23 accelerated ticket sales. Sales for the Sept. 25-27 series against the division leading Tigers have increased, and a four-game series against the Red Sox — a traditionally strong attraction — Sept. 4-7 could accelerate.
Gonzales notes tht A.J. Pierzynski will gain full no-trade rights (10 and 5 player) at the middle of next season.
